Riddle: What Do Belt Buckles and Belvedere Vodka Have in Common?
Posted on May 22, 2008 by admin
Answer: Both are products representing a “luxury lifestyle”. Of course, to buy that line of thinking you’d have to define luxury as drinking red bull and vodka and performing public fellatio. Perhaps Paris Hilton is the target audience? It would probably not be the definition of luxury if you were a reader of Wired, the magazine in which the ad first appeared–seriously flawed marketing, as Freddy Nager points out in his Cool Rules Pronto column.
But ad placement and overtly sexual innuendo are not the problem with this ad. The problem is in the styling. Seriously, folks. The “satisfied” chap with the belt buckle is not a jet-setting hipster, he’s a cowboy and when have you known a real cowboy to drink Belvedere? And how do I know he’s a cowboy? Well….
1. His shirt is bright white and entirely tucked in. Hipsters buy withered second-hand shirts and tuck them in only behind the buckle for that disheveled, “I’m not trying too hard” look.
2. His denim is crisp, lacks stretch and pulled taut around the family jewels. No low-rise, skinny jeans for this guy.
3. He’s erect…er, standing up straight. Hipsters slouch.
So, I’ll ask again. What do Belt Buckles and Belvedere Vodka Have in Common? Answer: Aside from the fact that they’re both nouns, nada. Long live cowboys who work a full day, tuck in their shirts and respect women. I’m off now for a quick game of tennis and a relaxing shiatsu massage…just as soon as I finish drinking my Schlitz on the rocks.
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